COOL & CRISP™
Our Mission
Born in the sun. Built on trust. Grown through partnership.
At Premium Valley Produce, we are committed to delivering consistently fresh, high-quality produce while honoring the farming families and partnerships that make it possible.
We believe exceptional produce begins in the field and succeeds through disciplined execution, transparency, and long-term relationships.
Our mission is simple: provide dependable programs, protect cold-chain integrity, and create shared growth with every retail, foodservice, and distribution partner we serve.
About Us
A Legacy of Family Agriculture
Founded in 1994 by Joe and Virginia Silva, Premium Valley Produce began as a family farming operation and has grown into a trusted wholesale grower-shipper serving national retail and distribution partners.
Our foundation is built on family values, disciplined supply chain management, and deep agricultural market expertise. We specialize in consistent, high-volume broccoli programs tailored to meet the standards of modern grocery and foodservice buyers.
Today, we remain proudly family-owned, with the next generation actively advancing innovation, strategic growth, and long-term partnerships.
Growing With Integrity
At Premium Valley Produce, growth is intentional and built on trust.
As a family-owned grower-shipper, we support regional and national distribution through structured programs designed for consistency, reliability, and execution excellence.
From ad programs and private-label packs to seasonal transitions and our Reusable Plastic Carton (RPC) program ♻️, we structure packaging and logistics to support durability, operational efficiency, and scalable partnerships. We don’t just move product — we build programs that perform.
Compliance & Certifications
Food safety, regulatory compliance, and traceability are foundational to everything we do.
Our operations adhere to recognized third-party audit programs and industry standards to ensure full traceability, documented handling procedures, and cold-chain integrity from field to delivery.
We maintain current certifications and structured food safety programs designed to meet the expectations of national retail, foodservice, and distribution partners.
We proudly serve customers across the United States and Canada, meeting all applicable regulatory, documentation, and cross-border compliance requirements.
Our Brands & Pack Styles
Premium Valley Produce offers standard and custom broccoli pack styles designed to support retail, foodservice, and distribution programs. Through our network of trusted growers and distribution partners, additional commodities can also be sourced upon request.
Available pack styles include:
• 12 count bunch cartons • Crown cut broccoli (20 lb cartons)
• 14 count bunch cartons • Asian cut configurations
• 18 count bunch cartons • Asian cut configurations
• RPC pack programs available ♻️ • Custom cuts
Partner With Us
Let’s Build a Program Together
Premium Valley Produce partners with retail, foodservice, and distribution teams to develop structured broccoli supply programs aligned with volume, pack styles, and seasonal requirements.
Our team works directly with buyers to support forecasting, promotional planning, private label opportunities, and cross-border distribution across the United States and Canada.
We welcome the opportunity to explore how Premium Valley Produce can support your supply program.
Certified & Audited Programs
From Field to Freight
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Locations
Corporate Office
California Sales Office
California Sales Office
8241 E. Gelding Drive, Suite B
Scottsdale, AZ. 85260
Sales Phone: 480-367-8139
Sales Fax: 480-367-8146
Joe Silva - President
Dan Silva - Vice President
California Sales Office
California Sales Office
California Sales Office
1109 Harkins Road, Suite B
Salinas, CA. 93901
Sales Phone: 831-754-6801
Sales Fax: 831-754-1206
Joe Silva - President
Dan Silva - Vice President
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